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The American Dream Mall: Where Shopping Meets Adventure in East Rutherford, NJ

By Nick K, Posted on 06 Jul, 2023 at 05:19 pm

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American Dream Mall

The Birth, Closure, and Rebirth of a Dream

The story of the American Dream Mall is one of resilience and transformation. Situated in East Rutherford, New Jersey, this retail and entertainment complex had quite the journey before it became the sprawling wonderland it is today. The initial idea for the mall was conceived in 2003, but due to numerous financial and developmental hurdles, it wasn't until October 25, 2019, that the mall officially opened its doors to the public.

However, the COVID-19 pandemic led to the temporary closure of the mall in March 2020, putting a halt to the American Dream. But like a phoenix rising from the ashes, the mall reopened in October 2020, bringing with it a renewed sense of hope and an array of exciting attractions.

Official Website: https://www.americandream.com/


Head to East Rutherford and Get Ready for an Amazing Experience!

Following its reopening, the American Dream Mall has become much more than just a shopping center. It now houses several thrilling attractions that make it an entertainment hub, including the vibrant DreamWorks Water Park and the exhilarating Nickelodeon Universe Theme Park.

The DreamWorks Water Park, the largest indoor water park in North America, boasts over 40 slides and 15 amazing attractions, making it a paradise for water lovers. On the other hand, the Nickelodeon Universe Theme Park, the largest indoor theme park on the continent, offers more than 30 rides and attractions that cater to all ages.

The American Dream Mall in East Rutherford, New Jersey is known for its unique blend of shopping, dining, and entertainment. With more than half of the complex dedicated to entertainment, even non-shoppers will find plenty to do here. Here's a rundown of the incredible theme parks and attractions that await you at the American Dream Mall.


Explore a World of Fun and Excitement with Over 70 Attractions & Rides

American Dream, based in New Jersey, is a hub of diverse attractions that cater to all age groups and interests. Here are some of the key attractions you can find at American Dream:


  1. Nickelodeon Universe Theme Park: This indoor theme park brings Nickelodeon's beloved characters to life with a variety of rides, attractions, and entertainment options. It's an ideal place for families to have fun and create memories together.
  2. DreamWorks Water Park: Claimed as America's largest indoor water park, it offers a wide range of water slides, tubes, and year-round entertainment. The water park features attractions based on popular DreamWorks animations, providing a unique experience for visitors.
  3. Big Snow: For those who love winter sports, Big Snow is an indoor skiing park where you can enjoy the thrill of skiing no matter what the weather outside is like.
  4. Angry Birds Mini Golf and Blacklight Mini Golf: Offering a twist to traditional mini golf, these attractions provide a fun and interactive experience for both kids and adults.
  5. Blast 7D: This immersive attraction takes you on an interactive adventure with multi-sensory effects, making for an unforgettable experience.
  6. Climbzone: For those seeking a physical challenge, Climbzone provides a variety of climbing walls for all skill levels.
  7. Coca-Cola Social Bubble: This social space provides a place for visitors to relax and engage in social activities.
  8. Multi-Park Bundles: These bundles offer access to multiple attractions including the Nickelodeon Universe Theme Park, providing a cost-effective way to enjoy various parts of American Dream.
  9. Thrill Rides: For adrenaline junkies, there are various thrill rides that promise heart-pounding excitement with views of Manhattan.


A Shopping and Dining Extravaganza

The American Dream Mall isn't just about adrenaline-pumping attractions. It's also home to an impressive range of retailers, restaurants, and services that elevate the shopping and dining experience.

With more than 3 million square feet of retail space, the mall hosts high-end luxury stores, offering shoppers a diverse selection of products. Meanwhile, food enthusiasts can indulge in a variety of cuisines at the mall's numerous restaurants, ranging from quick service to fine dining.


Eco-Friendly Practices and Aesthetic Appeal

The American Dream Mall isn't just about providing entertainment and shopping options; it's also committed to implementing eco-friendly practices. The mall's layout and design incorporate energy-efficient lighting systems and waste reduction strategies, contributing to a more sustainable environment.

Moreover, the mall's aesthetic appeal is undeniable. Its visually pleasing design and vibrant atmosphere provide an immersive experience for visitors, making every trip to the mall a memorable one.


Economic Impact and Tourism Boost

The American Dream Mall's impact on the local economy and job market is significant. By attracting tourists and creating job opportunities, the mall has contributed to the economic resurgence of East Rutherford. Moreover, its unique blend of entertainment, retail, and dining options has made it a must-visit destination, boosting tourism in the area.


Should You Visit the American Dream Mall?

Absolutely! Whether you're an adrenaline junkie, a shopaholic, a foodie, or someone looking for a fun day out, the American Dream Mall has something for everyone. With its vast array of attractions and amenities, this entertainment and retail complex promises a unique and unforgettable experience. Be prepared to be swept off your feet by the sheer scale and variety of what the American Dream Mall has to offer.


A Closer Look at Hotels Near American Dream Mall, New Jersey

Planning your visit to the American Dream Mall in East Rutherford, New Jersey? Accommodation is a key part of any trip, and we've got you covered. This guide will highlight some of the best hotels near the American Dream Mall, ensuring you have a comfortable and convenient stay.


Luxury Stays Near American Dream Mall

Renaissance Meadowlands Hotel

801 Rutherford Avenue, Rutherford, United States

rates from $ 209.0

For those seeking a luxurious experience close to the mall, the Renaissance Meadowlands Hotel is perfect. With modern rooms, fine dining, and a complimentary shuttle service to nearby attractions, including the American Dream Mall, this hotel guarantees a plush stay.


W Hoboken

225 River Street, Hoboken, United States

rates from $ 495.0

The W Hoboken offers chic, upscale accommodation with an unbeatable view of the Manhattan skyline. Though a little further from the American Dream Mall, the top-notch amenities and stunning views make the commute worthwhile.


Mid-Range Hotels Near American Dream Mall

SpringHill Suites by Marriott East Rutherford Meadowlands Carlstadt

192 Paterson Plank Road, Carlstadt, United States

rates from $ 246.0

Offering spacious suites and a range of amenities, SpringHill Suites by Marriott provides a balance of comfort and affordability. Its proximity to the American Dream Mall makes it a popular choice for visitors.

Hilton Meadowlands

2 Meadowlands Plaza, East Rutherford, United States

rates from $ 191.0

With panoramic views of the New York City skyline and easy access to the American Dream Mall, Hilton Meadowlands offers a comfortable stay and convenient location.


Budget-Friendly Hotels Near American Dream Mall

Red Roof Inn PLUS+ Secaucus - Meadowlands

15 Meadowlands Parkway, Secaucus, United States

rates from $ 108.0

For budget-conscious travelers, Red Roof PLUS+ offers clean rooms and basic amenities. Its short distance from the American Dream Mall and pet-friendly policy make it a great choice.

Super 8 by Wyndham North Bergen NJ/NYC Area

2800 Columbia Avenue, North Bergen, United States

rates from $ 110.0

Super 8 by Wyndham North Bergen offers affordable rates and basic amenities, making it another excellent budget-friendly hotel near the American Dream Mall.


Parking at American Dream

Parking at American Dream is designed to be both convenient and efficient for all visitors. The first 30 minutes of parking are free, after which a fee of $5 per vehicle (taxes included) applies for the duration of your visit.

Parking Deck

American Dream's parking deck is easily accessible and well-structured to accommodate a large number of vehicles.

How Parking Payment Works

Upon entry to the parking deck, you will receive a ticket that you should retain for use during exit. There are four payment methods available:

  • Credit Card/Digital Wallet: You can make payments at any of the 40+ pay stations located across American Dream. Just insert your parking ticket and the fee will be displayed on the screen, prompting you to pay.

  • Cash: Cash payments are accepted at pay stations situated on the ground floor of each parking deck entrance, and also at Guest Services desks at Court A (Level 1), Court C (Level 1), and The Avenue (Level 1).

  • ParkMobile: You can make payments through the ParkMobile app. Download or open the app, scan your ticket to validate it, and insert your parking ticket at any exit lane as you leave the garage.

  • Exit Lanes: Credit card or digital wallet payments can also be made at all exit lanes. Just insert your parking ticket before exiting.

For convenience, it's recommended to reserve your parking in advance through ParkMobile.

Metlife Stadium Event Parking & Validation Program

During event days at MetLife Stadium, guests visiting specific American Dream attractions can validate their parking tickets at admissions. These attractions include Nickelodeon Universe, DreamWorks Water Park, Big SNOW, Blacklight Mini Golf, Mirror Maze, Angry Birds Not So Mini Golf Club, TiLT Museum, and The Rink. Once validated, the parking fee is reduced to $5 per vehicle. On game days, parking in Deck B or Deck C is recommended.

Where To Park

You have multiple options for parking:

  • Lots 26 & 27: Pre-payment is available starting 5 hours prior to the event time.
  • PARKING DECK A: Pre-payment starts two hours before the event begins.
  • PARKING DECKS B, C, and D: Parking is free for visits under 30 minutes; a regular $5 parking rate applies for visits lasting 30 minutes to four hours; event parking rates apply for visits lasting 4 hours or longer.

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About Author

Nick K

Nick K, a travel blogger based in Europe, has been a solo traveler for over 15 years. He always has had his head over the skies and his backpack all over the world. He has traveled to over 30 countries and has penned down his experience with the motto of "on the next destination." He has written over 300+ blog posts written with a combo of videos and photography.